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We are a brand that is interested in emotional design, we base our respect on the resignification of the patrimony to create our designs. We have an 10-year trajectory promoting the inclusion of the original communities in the fashion industry, participating with the highest exponents of fashion worldwide.
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Morena Corazón is a project that is a tribute to different artistic expressions of the past and present. We found inspiration in the socially conscious patrimony to create contemporary clothing and objects loaded with symbolism and sensibility.
Our designs are born with collaborative work with artisans and artists. We work with a fair commercial model that promotes social inclusion and gender equality.
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In our universe, we have set every point, every person, every collection, and every inspiration as if it were a Czech crystal pattern embedded in our reality, we express what we feel, resignifying our cultural patrimony to bring to light a new aesthetic that keeps the best artisanal work of the Wixaritari, it affronts the expressions of all the ideas of our humanity and it merges them into a single creative mind.
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The Morena Corazón Universe looks to provoke, play with ideas, and propose a vision more tolerant and introspective of modernity. In a single space, we can coincide with every religion, stream of thought, traditional and modern, natural and artificial, sadness and happiness because they are born from our humanity, that condition that doesn't let us forget that we are the same flesh, and after all there are more singularities that connect us than what dives us.
“What I like the most is to provoke, mix, and create new forms of artistic expression through the respectful fusion of traditions and different cultures.”
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"In my journey as a designer, I ́ve always liked the passionate and surreal artistic expressions of México and the original cultures that have existed in our country for millennials. I realized that a future without the cultural patrimony that this communities share with us is not an option and I started this project where we can connect with our emotions through jewelry charged with an ancestral meaning."
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Sofia Berlanga is the founder of Morena Corazón where she has made the work of her life by building a business model where artisans and artists of the Wixárika community are constantly included in the fashion industry, contributing to the conservation of their culture, traditions, art and uses and traditions.
Preserving our patrimony is the only way to ensure the future of everyone.
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Morena Corazón was born as a tribute to different artistic expressions of our past and present. The respect that we have for our cultural patrimony is impregnated in every piece we design. In our process of design, we focus on respect, inclusion, and the reinterpretation of traditions.
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We collaborate hand-by-hand with Wixaritari (mostly known as Huicholes), an ethnic group
located in the Central West of México, recognized by their colorful and complex art, traditionally made in an active meditation based in its cosmogony.
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With every purchase you make, Morena Corazón generates resources through commercial politics to support the growth and community development, as well as the conservation of the rich and wide cultural patrimony that they protect.
Morena Corazón was born with the idea of promoting and making a tribute to the artistic expressions of our country, generating at the same time jobs well paid for artisans and the wealth of their communities in Jalisco and Nayarit. This ideal remains in our DNA and it has evolved toward specific goals aligned with the goals of the Sustainable Development of the United Nations:
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- Establish a robust policy of fair trade to ensure a fair income for artists and artisans of native communities, impacting the infrastructure of communities, the suitable nutrition, and access to education for new generations.
- Generating actions to ensure that communities that collaborate with have security and converge of basic service.
- Ensuring that our production and process of distribution reinforce the permanence of artisans in the communities, avoiding their displacement and disintegration of itself.
- Promoting the process of friendly production with the environment through the optimization of uses of resources like water and energy.
- Promoting gender equality and the equality of opportunities within the company and our associates.
- Contributing deeply to the transformation of the industry of fashion so it doesn't generate poverty and pollution.
We commit to becoming an ethical brand, taking the necessary actions to achieve this mission.
The Wixaritari, mostly known as Huicholes, have a worldview that contemplates two fundamental ideas:
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-In nature it is essential to maintain alive the connections that unite us with everything that exists, therefore the well-being of the community is the well-being of the individuals.
-Communication is essential to keep us united and connected with the world, the communication between people, our ancestors, and gods.
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Wixaritari live in territories that lie in “Sierra Madre Occidental” in the states of Jalisco, Nayarit, Durango, Zacatecas, and San Luís Potosí. In Morena Corazón we work with communities from Jalisco and Nayarit.
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The Wixariatri Artisans intervene in our pieces of jewelry giving them color. details and beauty come from small communities in the states of Nayarit (Huaynamota, Potrero de las Palmitas, Las Higueras, and Nueva Valey) and Jalisco (San Andrés Cohamita). Through this collaborative process, we ́ve been able to present this spectacular element of our cultural patrimony to the most important platforms of fashion on an international level and in México.
Wixaritari artisans are heirs of ancient artistic techniques and a unique worldview that makes their art an authentic expression of the past and present. With small colorful Czech glass through a process of active meditation develops patterns and designs loaded with protection symbols, love, and offerings.
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We work with women and men who are experts in this ancient artistic expression so we create new expressions in our shared reality, helping each other along the way to generate well-being and a recognition of the traditions.
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Each Jewelry piece goes through the artisan's hands enriched with the energy of their active meditation and the context of the communities they inhabit.